Creator and Coordinator, Professional Women's Speaker Series
Purnell School
September 2010-June 2013
On ten select nights throughout the school year, professional women from a variety of fields speak to students about their education, career path, strengths utilized, and advice for the future. Speakers are invited based on expressed student interests, and so that students may be exposed to a wide variety of professions. Upon completion, students are encouraged to introduce themselves and practice their networking skills.
Click here to view articles on featured career speakers:
Hospitality Speaker.pdf
Human Resources Speaker.pdf
Realtor Speaker.pdf
Click here to view the 2011-2012 speaker schedule:
Speakers 2011-12.pdf
atrio Professional Life Coaches
Purnell School
September 2010-June 2013
Brought atrio Professional Life Coaches onto the Purnell campus to conduct two-hour, half-day, and one-day life coaching sessions for small groups of students.
Topics included:
Activating the leader within you
Raising emotional intelligence
Envisioning a magnificent future
Internship and interview preparation
Click here for more information about atrio.
Own It Ventures
Purnell School
October 2009-October 2011
Own It Ventures is a professional organization for women entrepreneurs to network and grow their businesses. Purnell Students volunteered and networked at their yearly conference event, and networking with this group yielded many career speakers and internship sponsors.
Click here to view an article about Own It Ventures and Purnell School:
Entrepreneur Speakers.pdf
Click here to learn more about Own It Ventures:
Tad Low Presentation
Purnell School
February 2012
Brought Tad Low, the creator of Pop-Up Video to Purnell School to speak to students about following your passion and obtaining a career in the arts.
Click here to read an article about the presentation:
Tad Low Article.pdf
marketing & enrollment
ms.brooke.hopkins@gmail.com
external relations
(714) 227-5636
school outreach
enrollment
Associate Head of School
Oak Grove Montessori School
July 2022-Present
Duties include directing, implementing, and supervising the school’s Admissions and Enrollment Management.
Director of Enrollment and Marketing Strategy
Community Music School of Springfield
August 2018-March 2022
Enrollment Duties include:
- Growing the school’s enrollment by 10% total in fiscal years 2019 and 2020;
- Retaining a significant portion of students and revenue during the 2020-2021 pandemic;
- Managing the school’s robust financial aid program, including redesigns of the application process for increased equity and accessibility in 2019 and 2021, and a current project to institute a school-wide sliding scale tuition model for 2022-2023;
- Directing and implementing the enrollment process for the school’s 550 students, including instituting a cloud-based enrollment management system in 2019, transitioning to hybrid programming in 2020, and managing the four-member enrollment team;
- Actively and persistently learning, unlearning, and relearning in order to be anti-racist, promote equity and inclusion at the school and in society, and give voice and power to subordinated groups;
- Participating in the equitable hiring process of all faculty and staff;
- Supporting faculty and staff in their daily interactions with students and families through regular in-person, virtual, and email communications as well as more formal, pre-planned meetings;
- Continued collaboration with other senior administrators on post-pandemic strategic planning, including quarterly and yearly scenario budgeting, developing responsive and relevant educational and community programming, fundraising, marketing, and ensuring equity and access in our diverse community.
Admissions Committee Member
The Little School
January 2016-July 2017
Duties included:
- Interviewing candidates to determine school fit;
- Serving on admissions committee in order to help make admissions decisions.
International Admissions Interviewer and Committee Member
Rabun Gap-Nacoochee School
June 2013-June 2015
Duties included:
- Interviewing international candidates to determine school fit and English language ability;
- Writing reports to advise admissions committee for student admission and academic placement;
- Serving on admissions committee in order to help make international admissions decisions.
Purnell School Admissions Representative
TABS Latin American Fair
Guadalajara and Mexico City, Mexico; April 2012
Duties included:
- Translating in Spanish for colleagues;
- Informing prospective students about Purnell School;
- Meeting and informally interviewing prospective students in English and Spanish;
- Meeting with educational consultants;
- Assisting with the translation of printed Purnell admissions materials.
Admissions Materials Reader
Purnell School
September 2008-June 2013
Duties included:
- Reading psychoeducational testing, letters of recommendation, admissions materials and essays;
- Examining transcripts, testing records, and previous IEPs;
- Recommending accommodations and strategies to teachers and advisors upon admission to the school;
- Following up with accommodations and strategies for new students.
ICEA Conference Consultant Reception
Purnell School
April 2010
Created a multimedia, interactive tool to help school consultants understand Purnell School's unique educational, residential, and extracurricular programs.
View the tool here:
9th Grade Advice Blog
Purnell School
September 2011-June 2013
Students transition into high school and develop the following life skills: discover and utilize learning strengths; learn how to identify and maintain healthy relationships; make healthy eating and exercise choices; manage stress; and act appropriately when utilizing technology and social networking.
Click here to link to the student-created blog for 9th Grade Seminar.
Keynote Speaker at Purnell School Alumnae Reunion Events
Purnell School
February/November/December 2012, May 2011, April 2012
Click here to view one of the keynote speeches:
Alumnae Event Speech.pdf
Parents' Weekend Keynote Speaker: Women in Leadership
Purnell School
October 2012
Click here to view the keynote speech:
Parents Weekend Keynote.pdf
Parents' Weekend Presenter: Maximizing One's Strengths
Purnell School
October 2010, October 2011
Click here to view the presentation:
Parents Weekend Presentation.pdf
Creator, Thomson Reuters/Purnell School Internship Program
Purnell School
June 2010, June 2011, June 2012
Created, coordinated, and managed the internship details and application process for this program. Four Purnell students participated in a paid two-week summer internship at Thomson Reuters' headquarters in Times Square, New York City. This unique opportunity offered students job experience with a global corporation, exposure to a number of departments within the company, experience working collaboratively on and presenting a research and design project, acquaintance with workplace etiquette, and valuable networking possibilities. Students participated in a rigorous application and interview process to earn a position as a Thomson Reuters intern through this program.
Click here to view a featured article for this program:
Thomson Reuters Internship Article.pdf
Coordinator, Junior Summer Internship Program
Purnell School
September 2007-June 2013
Each Purnell student is required to participate in a two-week internship between her junior and senior year as part of a concerted effort to help her learn and explore her strengths. Coordinator is charged with networking and making connections with potential internship sponsors, guiding students in the process of searching for and securing internships, approving proposals for internships, and collecting required internship materials including sponsor feedback and journal reflections.
Click here to view self-created materials to complement Purnell's Internship Program:
Internship Sponsor Information.pdf
Internship Possibilities Spreadsheet.pdf
Internship Proposal.pdf
Internship Reflection.pdf
Internship Interview.pdf
Internship Feedback Form.pdf
Creator, Day-Long Externship Program
Purnell School
September 2010-June 2013
Created and coordinated day-long externship experiences for small groups and individual students to learn and explore their strengths in a field of interest.
Click here to view a featured article on one Day-Long Externship to J McLaughlin Clothing Company:
J McLaughlin Article.pdf
Alumnae-to-Students Career Counseling
Phoebe Foley ('03) Dinner and Tour
Purnell School
October 2011
A small group of students met with Ms. Foley to get a behind-the-scenes tour of the International Center for Photography, learn about ICP's prestigious year-long post-graduate program, gain useful networking advice, and have a dinner/discussion with Ms. Foley about her college experience and her inspirational personal and professional journey in the jewelry, film, and photo industry.
Click here to view a featured article for this event:
Phoebe Foley Article.pdf
Mallory Phillips ('06) Dinner and Discussion
Purnell School
April 2012
A small group of ninth and tenth grade students met with Ms. Phillips to learn about her degree in communications and subsequent career at a nonprofit medical clinic in Houston, Texas. Ms. Phillips shared with the students valuable information about persevering in college, exploring a variety of career options, and being willing to work hard while climbing the ranks at a job.
Somerset County Chamber of Commerce Events
Purnell School
September 2009-June 2011
Attended various chamber events in order to network with potential internship and externship sponsors, find possible career speakers, promote Purnell School, and build partnerships with the local community.
marketing and communications
Associate Head of School
Oak Grove Montessori School
July 2022-Present
Duties include directing, implementing, and supervising the school’s marketing and communications strategies.
Click here to view sample marketing and communications materials:
Oak Grove Montessori Facebook Page
Announcement re: Enrollment Forms on new SIS
Digital Branding Campaign Ad Examples
Invitation to Young Alumni Celebration
Director of Enrollment and Marketing Strategy
Community Music School of Springfield
August 2018-March 2022
Marketing and Communication Duties include:
- Developing and implementing data-driven branding and marketing strategies for the school’s website, social media presence, direct email communications, digital and print advertisements, enrollment promotions and incentives, and partnership and community programs in underserved communities;
- Overseeing the yearly redesign/revision of the faculty, staff, and student/family handbooks in order to clearly and consistently communicate the school’s policies and procedures;
- Actively and persistently learning, unlearning, and relearning in order to be anti-racist, promote equity and inclusion at the school and in society, and give voice and power to subordinated groups;
- Creating and executing all communications regarding the school’s COVID-19 response and plans for future programming.
Click here to view sample communications materials:
COVID-19 Spring Plan Communication
Fall 2020 Programming Announcement
Remote Prelude Preschool Launch
Student and Family Survey 2020
2019-2020 Start of School Announcement
Click here to view sample marketing materials:
Highlights from the "Your Fall Filled with Music" campaign:
Holiday Gift Certificates
Give the Gift of Music Promo Video
Summer Spotlight 2019 Slideshow
Head of School
The Little School
Click here to view sample communications materials:
Email: Thank You for an Incredible Day
Email: Community Announcements
Marketing Developer
Noah's Ark Companion Animal Hospital and Humane Society
March 2015-December 2015
Duties included:
- Utilizing various graphic design tools to create marketing materials (in print and on the website);
- Identifying key "talking points" and highlight those appropriately in the community;
- Supporting the Director in publicizing the organization, events, and services offered.
Click here to view sample marketing materials:
Playground Menu.pdf
3 x 5 in Ad.pdf
Communications Officer
Noah's Ark Companion Animal Hospital and Humane Society
March 2015-December 2015
Duties included:
- Managing the organization's website;
- Developing templates and materials in order to communicate important messages and help clients maintain a connection to the organization (and vice versa);
- Managing the organization's monthly and weekly direct email communications with over 3,000 contacts (via Constant Contact);
- Researching grants and coordinating fundraising to help fund the non-profit portion of the organization.
Click here to view sample communications materials:
Well Plan Poster.pdf
Cat Health Handout.pdf
Brooke Hopkins © 2016 | PRIVACY POLICY